A consultancy firm that builds deep value in the form of new products, strategies, and business models.
The People Labs, 2024
About the Project
AM Design Studio worked closely with Nicole to design The People Labs’ logo and develop a cohesive brand identity, creating a brand guide that defined typography, color palettes, and visual direction.
The website presents The People Labs' vision and services in a structured yet engaging way, incorporating clean layouts, thoughtful typography, and a modern aesthetic. The result is a digital presence that reinforces the firm's credibility and strategic positioning while remaining approachable and dynamic.
Elsa Amri, Brand Designer, Website Designer & Webflow Developer












Brand identity guidelines. Designed in Figma.

Logo mockup. Designed in Figma.

Pattern mockup. Designed in Figma.


