A consultancy firm that builds deep value in the form of new products, strategies, and business models.

The People Labs, 2024

Client, Year
Brand Identity Design
Web Design
Webflow Development
Services
thepeoplelabs.co
thepeoplelabs.co

About the Project

AM Design Studio worked closely with Nicole to design The People Labs’ logo and develop a cohesive brand identity, creating a brand guide that defined typography, color palettes, and visual direction.

The website presents The People Labs' vision and services in a structured yet engaging way, incorporating clean layouts, thoughtful typography, and a modern aesthetic. The result is a digital presence that reinforces the firm's credibility and strategic positioning while remaining approachable and dynamic.

thepeoplelabs.co

*Current live version might have changed from initial designs.

Website

Elsa Amri, Brand Identity Designer, Website Designer & Webflow Developer

Team
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Footer
01
LOGO

Primary Logo

V1

Primary Logo

V2

02
TYPOGRAPHY

Heading

Body

03
COLOURS
04
IMAGERY
05
PATTERNS
06
SOCIAL MEDIA
100+
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Home

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