Imani Beauty is Tanzania's finest 100% original hair, skin and home products supplier.

Imani Beauty, 2021

Client, Year
Brand Identity Design
Digital Assets
Services
Imani Beauty
Imani Beauty

About the Project

Imani and Home Beauty Products is a retail and wholesale brand specializing in skin, body, hair care, and home products. As part of the Joey Group, I led the comprehensive rebrand for Imani Beauty, giving the store a fresh and modern aesthetic.

This rebrand involved redesigning their logo and overall brand identity to better reflect their values and appeal to a wider audience. Additionally, I crafted new content for their social media platforms, ensuring that their online presence aligned with the updated brand and effectively engaged their customers.

Elsa Amri, Brand Identity Designer

Team
Brand Keywords
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Social Media Carousel
01
LOGO

Primary Logo

V1

Primary Logo

V2

02
TYPOGRAPHY

Heading

Body

03
COLOURS
04
IMAGERY
05
PATTERNS
06
SOCIAL MEDIA
100+
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