Imani Beauty is Tanzania's finest 100% original hair, skin and home products supplier.
Imani Beauty, 2021
About the Project
Imani and Home Beauty Products is a retail and wholesale brand specializing in skin, body, hair care, and home products. As part of the Joey Group, I led the comprehensive rebrand for Imani Beauty, giving the store a fresh and modern aesthetic.
This rebrand involved redesigning their logo and overall brand identity to better reflect their values and appeal to a wider audience. Additionally, I crafted new content for their social media platforms, ensuring that their online presence aligned with the updated brand and effectively engaged their customers.
Elsa Amri, Brand Identity Designer








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