The Feminist Idea Lab is a space for girls and young women to lead, create, and disrupt.
The Feminist Idea Lab, 2025
%20(1).webp)
About the Project
At AM Design Studio, we developed a full brand identity and website for The Feminist Idea Lab, a dynamic space for girls and young women to lead, create, and disrupt. Our goal was to craft a bold, accessible digital presence that reflected their mission to challenge traditional philanthropy and center feminist leadership.
From typography and color palette to logo and tone of voice, we built a cohesive visual language from the ground up. The website design prioritized clarity, energy, and ease of use—allowing visitors to explore their vision, values, and offerings with confidence. The result is a vibrant, future-facing platform that speaks directly to the next generation of changemakers.
Elsa Amri, Designer & Webflow Developer
Clara Graham, Brand Identity Designer
.webp)
Primary Logo
V1
Primary Logo
V2
Lora
Heading
Circular
Body
.webp)
.webp)
.webp)
I really loved seeing my ideas for the colors and the branding come to life on the website. There were design and stylistic choices you made for the site that fit my aesthetic perfectly. I also appreciated how well you took all of my feedback. You were always open and never defensive. I really appreciated that.
The website exceeded my expectations! I especially love that the girls love it. They love it, love it! I already got 9 applications and I shared the site just yesterday. I look forward to continuing to work together!
.webp)
